Digital Leadership

Upskill your team with on-premise and remote learning options delivered by industry experts.

| 6-Month Digital Leadership For B2B Companies |

Maximise Digital Transformation

Create the mindset and apply the methods needed to build innovative, successful organisations that align to the digital economy through developing skills, capabilities and knowledge to transform your business.

Embed Better Digital Skills 

Regular webinars and in-person training will embed better digital skills. Learn how to build the architecture to sustain long-term growth goals, year over year, while continuously enhancing your customer’s experience.

Activate Digital Transformation Leaders 

Activate Digital Leaders who will act as internal peer mentors and nurture others within your organisation and designed to scale up your sales and marketing machine for the digital buyer.

Learn How To Successfully Use LinkedIn To Attract New Business In This Free Video

“89% of top performing sales people say social networking platforms, such as LinkedIn, are important in closing deals and are part of their sales strategy”.

Digital Leadership 6-Month Partnership

Rapid and widespread digitalisation has changed the nature of work, and digital skills are now regarded as essential for the modern workforce. Employees need digital skills to work with new technologies and to keep up to date with rapid technological advancements.

Empower your employees with Digital Leadership knowledge and skills – leaving them with a new mindset to tap into the opportunities and revenue streams that ‘digital first’ provides.

Why the need for Digital Leadership training?

The COVID-19 pandemic has amplified the urgency to create conditions which effectively leverage digital solutions for virtual work and commerce. In addition, rapid and widespread digitalisation has changed the nature of work, making digital skills an essential attribute of the modern workforce.

Technological progress necessitates agile skill adaptation from workers who need a range of new skills to adjust to the new marketplaces and work environments.

Along with digital skills, soft skills will facilitate workers’ adaptation to changing work environments and are increasingly valued by organisations.

Martin’s observations

  • Employers actively seek employees with digital skills to adapt to an increasingly digitalised environment.

  • While the demand for digital skills is high, supply is low, and businesses often struggle to find talent for digital roles.

  • Traditional modes of education alone may not be keeping up with employers’ needs for digital skills.

What’s included:

  • 18 Days of workshops for 24 participants in 2 groups of 12.
  • 10 Days of Project Management Consultancy.
  • A structured programme to scale Digital Leadership from within your organisation.
  • Dedicated Support From Martin and team 
  • Regular Executive Coaching Sessions On Zoom
  • Monthly Social Selling Webinars 
  • Individual Success Mentoring 
  • Digital and Social Media Strategies For Success

Expected Outcomes:

  • Activate a powerful Digital Footprint 
  • Gain more influence in early-stage buying decisions
  • Add value and increase knowledge in the buying process
  • Attract qualified sales leads and inbound enquiries
  • Master the latest, consistently successful methods including Sales Navigator to reach and engage customers online
  • Generate increased referrals, appointments and sales
  • Increase LinkedIn Social Selling Index (SSI) Score

Ideal For Organisations That: 

  • Use LinkedIn purposefully to build social trust and create a high-quality community
  • Build the long-term trust real buyers are looking for in the marketplace
  • Develop real influence and authority in your sector and connect with decision-makers 
  • Strategically target and increase value and add knowledge throughout the buying process
  • Scale social selling across the business, including Digital Maturity and investment models, managing risk and privacy online
  • Want to see a better ROI for existing Sales Navigator Licences

Syllabus includes : 

  • Leading in the Digital Age
  • Sales Enablement Training
  • Mastering Social Audio and Live Video
  • CyberSecurity For Business
  • Opportunities in the Metaverse and Web 3.0
  • Activating Digital Selling Champions
  • Embedding Digital Selling Habits
  • Maximising Zoom Info and LinkedIn Sales Navigator ROI
  • Master the latest, consistently successful digital tools to reach and engage customers online
  • Scale social selling across the business, including Digital Maturity and investment models, managing risk and privacy online
  • Review organisations sales metrics and processes to date.
  • Set Social Selling objectives 
  • Outline roles and responsibilities 
  • Understand metrics for Social Selling success
  • Setting up Google Alerts/Social Listening tools
  • Running a competitor analysis
  • Plan customisation of workshop and training material
  • Introduction to Social Selling
  • Understanding Visibility and Credibility
  • Build A All-Star Buyer-Centric LinkedIn Profile
  • Understand Privacy and Settings
  • How To Find The Right Keywords To Use
  • Write A Bio/Summary Section That Converts
  • Making The Shift From Resume To Reputation
  • Positioning and Messaging For Competitive Advantage
  • Understanding Your Social Selling Index Score (SSI)
  • Applying Boolean Search To Find Your Target Market
  • Leverage Company Searches To Find Prospects
  • Research Prospects and Companies
  • Using Data Analytics For Competitive Advantage
  • Know Difference Between Lead & Account Searching*
  • Saving Leads & Accounts, Lists and Searches*
  • Leveraging Sales Spotlight To Segment Data For Better Results*
  • Segment Prospects Using Tags & Notes* 

*LinkedIn Sales Navigator Features

  • Talking To Strangers On LinkedIn
  • How To Prepare Before Reaching Out 
  • Understanding Degree’s of Connections 
  • Personalising Connection Requests
  • Crafting Warm Introductions
  • Leveraging Technology For Smart Insights
  • Connection Requests Do’s and Don’ts
  • Why Not To Connect with Everybody and Anybody 
  • How to Correctly Use In-Mail*
  • Back Up Your Connections
  • The Content Mix That Gives You Visibility
  • The Importance Of Familiarity 
  • Posting Relevant and Original Content
  • Sharing Success And Why To Do It
  • Understanding Hashtags and @Mentions
  • Best Times To Reach Target Buyers
  • Tools That Automate and Schedule
  • Measuring Influence and Amplification 
  • What’s Not To Post On LinkedIn
  • Why Spelling and Grammar Matter
  • Leveraging Social Listening Tools As Triggers
  • How To Spy On Competitors Without Them Knowing

* LinkedIn Sales Navigator Features

  • Post-training 1:1 mentoring and coaching sessions with Martin
  • Monthly Social Selling webinar masterclasses
  • LinkedIn Sales Navigator Support
  • Access to Martin a dedicated Slack channel.
  • Weekly reviews and measurement of analytics
  • Sostac Digital Marketing Strategy 

“For sales reps that do invest in social media, 64% of them hit their team quota  – compared to only 49% of reps hitting their team quota that don’t use social media.”

Pricing and Delivery Options

Social Selling Enablement

Six Month Programme
£ 3000 Per Month For Six Months
  • Dedicated Support From Martin and team 
  • 3 Hour Kick Off Meeting To Identify Social Selling Objective and Metrics for Success
  • 2 Full Day Social Selling Workshops for up to 12 People / Social Selling Champions
  • 2 x 1 hour Zoom Coaching Sessions per workshop attendee
  • 6 x 30 minute Digital Marketing and Social Selling webinar masterclasses (one per month)
  • Monthly LinkedIn Sales Navigator analytics support including SSI Index Score Review and Improvement
  • Recordings Available
  • Individual and Team Accountability after each session
Since working with Martin I've really noticed my statistics increase from page views to post views. Martin's advice on how to use LinkedIn to build a network and sharing the correct content has been priceless.
Andrew Sheppard
Customer Relationship Manager at
Martin's research based on some simple questions he asked me before meeting was unbelievable, he understood straight away what I wanted and he delivered that to me and more!
Nicola Boyle
Market Developer at Coca Cola NI

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