Social Selling Coaching
One-To-One Coaching for B2B companies, coaches and consultants who want increased referrals, appointments and sales using LinkedIn
Delivered On Zoom | One-To-One
Fast Track LinkedIn With Expert 1-2-1 Support
Embed Change Behaviour And Scale Social Selling
Social Selling is fundamentally about better ways of doing business—and 1-2-1 support is a great way to embed behaviour change and increase your sales and marketing cadence.
Tailored Support To Suit Specific Business Roles
Coaching can support specific individuals, making sure you get the best out of LinkedIn and Sales Navigator. Tailored to the individual’s role be that Company Director, Sales Manager, Marketing Consultant, Business Coach or Inside Sales.
Demonstrate Better Sales Navigator ROI
Master LinkedIn Sales Navigator—making it easy to establish and grow relationships with prospects and customers by tapping into the full power of LinkedIn, the world’s largest professional network of 750M + members.
Learn How To Successfully Use LinkedIn To Attract New Business Free Video
“Social is not a place for a hard sell – it’s a place to build trust and credibility”.
Source: ZoomInfo
Social Selling Coaching
More than half of the world’s population now uses social media, with more people using social media than not. In 2020, social media users grew by more than 10%. With the ongoing Coronavirus continuing to influence and reshape various aspects of our lives, the global digital landscape evolves rapidly.
With so many people online, it has changed buyers’ habits, and it’s increasingly difficult to reach them early enough in their decision-making process. Suddenly developing relationships with buyers through social networks has become an increasingly critical skill.
Social Selling allows you to react to this change in buyer behaviour. It is a way of getting you back into the buying process to influence decision-making, increase win rates, decrease sales cycles and turn contacts into contracts.
Why Choose Social Selling Coaching?
Most businesses are complacent and will continue selling as it always has done before. These companies have not accepted that social and digital communications will positively impact their business.
You or someone in your team likely has confused LinkedIn and social selling as the same. As a result, you’ve probably confronted the problem with the same playbook you’ve always run:
- Conduct a half-day, in-person workshop or register to attend an online LinkedIn masterclass.
- Signed up for multiple LinkedIn Sales Navigator licences.
If this is the path you choose, I can tell you with almost 100% certainty that your organisation will never digitally transform into a social selling machine, especially a machine that moves the sales needle. No half-day workshops/online LinkedIn masterclasses or Sales Navigator licences will drive millions of pounds into your sales pipeline.
The root cause for these half-baked sales enablement solutions is a lack of commitment to real behaviour change. If this sounds like your business, you will benefit from Social Selling Coaching to give you the skills to implement social selling across your organisation and a significant sales uplift and competitive edge.
Learning Objectives:
- Creating a mindset shift for Digital Transformation
- Understand the importance of owning your Community
- Develop a powerful buyer-centric LinkedIn profile
- How to grow your LinkedIn network the right way
- Identify opportunities in LinkedIn groups
- Leverage content to shape the buyer journey
- Use technology to your advantage
- Write In-Mails and send connection requests that convert
Expected Outcomes:
- Activate a powerful Digital Footprint
- Gain more influence in early-stage buying decisions
- Add value and increase knowledge in the buying process
- Attract qualified sales leads and inbound enquiries
- Master the latest, consistently successful methods including Sales Navigator to reach and engage customers online
- Generate increased referrals, appointments and sales
- Increase LinkedIn Social Selling Index (SSI) Score
Ideal For Busy Professionals, Business Owners, Coaches and Consultants That:
- Want increased referrals, appointments and sales using LinkedIn
- Want to secure real, one-to-one, personal relationships that generate and retain revenue
- Would like to generate the speed of sales and increase productivity
- Build the long-term trust real buyers are looking for in the marketplace
- Develop real influence and authority in your sector and connect with decision-makers
Social Selling Coaching
- Introduction to Social Selling
- Understanding Visibility and Credibility
- Build A All-Star Buyer-Centric LinkedIn Profile
- Understand Privacy and Settings
- How To Find The Right Keywords To Use
- Write A Bio/Summary Section That Converts
- Making The Shift From Resume To Reputation
- Positioning and Messaging For Competitive Advantage
- Add Featured Media and Links To Educate Buyers
- Get High Profile Recommendations
- Strengthen Skills & Endorsements
- Understanding Your Social Selling Index Score (SSI)
- Applying Boolean Search To Find Your Target Market
- Leverage Company Searches To Find Prospects
- Research Prospects and Companies
- Using Data Analytics For Competitive Advantage
- Know Difference Between Lead & Account Searching*
- Saving Leads & Accounts, Lists and Searches*
- Leveraging Sales Spotlight To Segment Data For Better Results*
- Segment Prospects Using Tags & Notes*
* LinkedIn Sales Navigator only
- Talking To Strangers On LinkedIn
- How To Prepare Before Reaching Out
- Understanding Degree’s of Connections
- Personalising Connection Requests
- Crafting Warm Introductions
- Leveraging Technology For Smart Insights
- Connection Requests Do’s and Don’ts
- Why Not To Connect with Everybody and Anybody
- How to Correctly Use In-Mail*
- Back Up Your Connections
* LinkedIn Sales Navigator only
- The Content Mix That Gives You Visibility
- The Importance Of Familiarity
- Posting Relevant and Original Content
- Sharing Success And Why To Do It
- Understanding Hashtags and @Mentions
- Best Times To Reach Target Buyers
- Tools That Automate and Schedule
- Measuring Influence and Amplification
- What’s Not To Post On LinkedIn
- Why Spelling and Grammar Matter
- Leveraging Social Listening Tools As Triggers
- How To Spy On Competitors Without Them Knowing
- Review Topics and Content Covered In Coaching Sessions
- Measuring ROI and Criteria For Success
- LinkedIn 5 A Day Daily Routine
- LinkedIn 5 A Day Weekly Team Challenges
- Questions and Answers with Martin
- LinkedIn Sales Navigator Demo*
* LinkedIn Sales Navigator only
- Weekly Live one-to-one coaching and training sessions to develop and implement social selling behaviour
- LinkedIn Content creation strategy sessions
- Ongoing lead generation guidance
- 4 x 60-minute One-To-One Coaching sessions with Martin
- Training includes LinkedIn Sales Navigator
- Access to the Social Selling Excellence WhatsApp Group and Community
“Organisations using social selling have seen a 10-20% increase in win rate, 20-30% acceleration in cycle time, and 10-15% increase in revenue.”
Source: KISSMetrics
Pricing and Delivery Options
4 Sessions
90 Minutes Per Session-
4 x 90 Minute Social Selling Coaching Sessions
-
Delivered via Zoom (screen sharing)
-
Suitable for Company Directors, Inside Sales Managers, Marketing Consultants, Coaches or Senior Decision Makers regardless of organisation or business type.
-
LinkedIn SSI Index Score Review and Improvement
-
Ongoing Lead Generation Guidance
-
Unlimited WhatsApp Support
8 Sessions
90 Minutes Per Session-
8 x 90 Minute Social Selling Coaching Sessions
-
Delivered via Zoom (screen sharing)
-
Suitable for Company Directors, Inside Sales Managers, Marketing Consultants, Coaches or Senior Decision Makers regardless of organisation or business type.
-
LinkedIn SSI Index Score Review and Improvement
-
Ongoing Lead Generation Guidance
-
Unlimited WhatsApp Support
12 Sessions
90 Minutes Per Session-
12 x 90 Minute Social Selling Coaching Sessions
-
Delivered via Zoom (screen sharing)
-
Suitable for Company Directors, Inside Sales Managers, Marketing Consultants, Coaches or Senior Decision Makers regardless of organisation or business type.
-
LinkedIn SSI Index Score Review and Improvement
-
Ongoing Lead Generation Guidance
-
Unlimited WhatsApp Support