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Free LinkedIn Marketing Resources

There are now over 660 million active users using LinkedIn, with 90 million senior level influencers and 63 million in decision making positions. Long used by recruiters and head-hunters, recent research has shown that some employers look at LinkedIn profiles before reading CVs, indicating just how deeply it has penetrated the world of business. 

With an estimated 30 million businesses already having their own company page, it all presents a compelling case for you to get involved. And because LinkedIn is the largest business-to-business social media network, it can be a powerful way for you to grow your business online.

There are so many great ways that you can use LinkedIn as part of your digital marketing mix. But using LinkedIn is one thing, marketing on it is another. Most small businesses fail because they don’t invest the time to “understand” LinkedIn. They don’t get how it works, and they fail to grasp the powerful marketing opportunities that it presents them with.

Quite simply, you have to invest some time to learn “how” to market on LinkedIn…

The good news is that there are plenty of Free LinkedIn Marketing Resources out there to help you familarise yourself better with LinkedIn marketing.

These include the following: 

1) LinkedIn Help Centre 

Learn about the many different features on LinkedIn including getting answers to your questions. You can also learn about how LinkedIn can help you establish and grow your professional network; improve your public profile and things like General Data Protection Regulation (GDPR).

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2) Small Business Guide to LinkedIn

Many small businesses aren’t making the most of LinkedIn…. Don’t be one of them. Follow this step-by-step guide to using LinkedIn as part of your digital marketing strategy.

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3) LinkedIn Marketing Solutions YouTube Channel

LinkedIn Marketing Solutions official YouTube channel also has some really useful information especially on how businesses can precisely target quality audiences to maximise the impact of their paid social media marketing campaigns.

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4) LinkedIn Company Directory

Need inspiration for your LinkedIn Business Page? Look no further than the LinkedIn Company Directory with companies on LinkedIn by industry.

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5) LinkedIn on Twitter

Is LinkedIn on Twitter? It sure is so be sure to follow @LinkedIn for instant updates on Twitter about LinkedIn.

Top Tip: You can also integrate your LinkedIn profile with a Twitter account to increase visibility across the LinkedIn network. If you add your Twitter account to your LinkedIn profile, you can tweet your LinkedIn update on Twitter. This is a great way to share your LinkedIn activity with your connections if they are not members of LinkedIn.

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6) LinkedIn Pulse

Looking for inspiration for your next blog post? Look no further than LinkedIn Pulse where senior level influencers post their thoughts daily. Think of it as a blog you can contribute to, hosted on LinkedIn. In most cases original content should be posted to your own business website blog rather than another site (in this case LinkedIn). I’m recommending this specifically to get your business visibility across the LinkedIn network. And occasionally posting your best work to another platform other than your own business website can be worth the trade-off.

Top Tip: Keep the length of your post between 500 and 1000 words. According to a study by Brian Lang, posts of this length are most likely to be featured on LinkedIn Pulse.

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Could your business benefit with help with your LinkedIn profile or company page?

If you have enjoyed what you have read in this post, remember that I am here to answer any questions you might have. I’d also be happy to discuss your own LinkedIn presence – whether or not you already have a profile or LinkedIn company page set up.

I will take a look at your existing positioning and make some suggestions about how you can use LinkedIn more effectively to position your business better in your market. To claim a free consultation, please contact me and I will get back to you the same day (yes even at weekends).