Linkedin Optimisation & Strategy

Give your LinkedIn presence an accelerated transformation with tailored one-to-one LinkedIn optimisation and strategy support.

Linkedin Profile Optimisation | Sales Navigator Support

Social Selling Training For Small Businesses 

Aimed At Business Owners and Entrepreneurs

Learn how to use Linkedin to build social trust and establish the long-term trust that real buyers are looking for in the market place.

Practical Activities That Build Confidence Online

Learn practical social selling skills and gain greater confidence in your ability to engage prospects effectively online. 

Includes One-To-One Mentoring with Martin 

Take advantage of six one-to-one 30-minute mentoring sessions with Martin. These will be truly transformational and empowering. 

Learn How To Successfully Use LinkedIn To Attract New Business In This Free Video

“98% of sales reps with more than 5,000 LinkedIn connections meet or surpass their quotas, versus just 52% of those with fewer than 250 contacts”.

Source: Sales Benchmark Index

Social Selling Excellence

Learning Objectives:

  • Creating a mindset shift for Digital Transformation
  • Understand the importance of owning your Community
  • Develop a powerful buyer-centric LinkedIn profile
  • How to grow your LinkedIn network the right way
  • Identify opportunities in LinkedIn groups
  • Leverage content to shape the buyer journey
  • Use technology to your advantage 
  • Write In-Mails and send connection requests that convert

Expected Outcomes:

  • Activate a powerful Digital Footprint 
  • Gain more influence in early-stage buying decisions
  • Add value and increase knowledge in the buying process
  • Attract qualified sales leads and inbound enquiries
  • Master the latest, consistently successful methods including Sales Navigator to reach and engage customers online
  • Generate increased referrals, appointments and sales
  • Increase LinkedIn Social Selling Index (SSI) Score

Ideal For Small Business Owners That: 

  • Want increased referrals, appointments and sales using LinkedIn
  • Want to secure real, one-to-one, personal relationships that generate and retain revenue
  • Would like to generate the speed of sales and increase productivity
  • Build the long-term trust real buyers are looking for in the marketplace
  • Develop real influence and authority in your sector and connect with decision-makers 

Social Selling Excellence

  • Introduction to Social Selling
  • Understanding Visibility and Credibility
  • Build A All-Star Buyer-Centric LinkedIn Profile
  • Understand Privacy and Settings
  • How To Find The Right Keywords To Use
  • Write A Bio/Summary Section That Converts
  • Making The Shift From Resume To Reputation
  • Positioning and Messaging For Competitive Advantage
  • Add Featured Media and Links To Educate Buyers
  • Get High Profile Recommendations 
  • Strengthen Skills & Endorsements
  • Understanding Your Social Selling Index Score (SSI)
  • Applying Boolean Search To Find Your Target Market
  • Leverage Company Searches To Find Prospects
  • Research Prospects and Companies
  • Using Data Analytics For Competitive Advantage
  • Know Difference Between Lead & Account Searching*
  • Saving Leads & Accounts, Lists and Searches*
  • Leveraging Sales Spotlight To Segment Data For Better Results*
  • Segment Prospects Using Tags & Notes* 

* LinkedIn Sales Navigator only

  • Talking To Strangers On LinkedIn
  • How To Prepare Before Reaching Out 
  • Understanding Degree’s of Connections 
  • Personalising Connection Requests
  • Crafting Warm Introductions
  • Leveraging Technology For Smart Insights
  • Connection Requests Do’s and Don’ts
  • Why Not To Connect with Everybody and Anybody 
  • How to Correctly Use In-Mail*
  • Back Up Your Connections

* LinkedIn Sales Navigator only

  • The Content Mix That Gives You Visibility
  • The Importance Of Familiarity 
  • Posting Relevant and Original Content
  • Sharing Success And Why To Do It
  • Understanding Hashtags and @Mentions
  • Best Times To Reach Target Buyers
  • Tools That Automate and Schedule
  • Measuring Influence and Amplification 
  • What’s Not To Post On LinkedIn
  • Why Spelling and Grammar Matter
  • Leveraging Social Listening Tools As Triggers
  • How To Spy On Competitors Without Them Knowing
  • Review Topics and Content Covered In Webinar
  • Measuring ROI and Criteria For Success
  • LinkedIn 5 A Day Daily Routine
  • LinkedIn 5 A Day Weekly Team Challenges
  • Questions and Answers with Martin
  • LinkedIn Sales Navigator Demo*

* LinkedIn Sales Navigator only

  • Weekly Live training sessions to develop and implement social selling behaviour
  • Recordings of all the live sessions.
  • LinkedIn Content creation strategy sessions 
  • Ongoing lead generation guidance 
  • 3 x 60-minute One-To-One Mentoring sessions with Martin
  • Training includes LinkedIn Sales Navigator  
  • Access to the Social Selling Excellence WhatsApp Group and Community

“Organisations using social selling have seen a 10-20% increase in win rate, 20-30% acceleration in cycle time, and 10-15% increase in revenue.”

Source: KISSMetrics

Pricing and Delivery Options

Social Selling Excellence

With LinkedIn Sales Navigator
£ 1500 Per Business Owner
  • Social Selling Excellence is a 3-month program with structured activities and aimed at small business owners.
  • Max 15 Business Owners
  • Flexible payment available.
  • Bi Weekly Live Webinars (90 Mins with active discussion and participation)
  • Delivered over 3 Months
  • LinkedIn SSI Index Score Review and Improvement
  • Recordings Available
  • Ongoing Lead Generation Guidance
  • 6 x 60-minute 1:1 Social Selling Mentoring and Coaching with Martin*

Business Mentoring

3, 6 and 12 Month Programmes Available
£ 1170 Per 3 Months
  • Up to 4 Hours Support Per Month
  • One or Two Meetings As Required
  • Over the telephone or Zoom for Clients anywhere in the UK or international.
  • Face-to-face available in Belfast and Dublin
  • Suitable for Solopreneurs, Small Business Owners, or Senior Decision Makers regardless of organisation or business type.
  • Support can include:
  • Social Selling Strategy
  • Social Media Profile Optimisation
  • Available In 6 or a longer, 12-Month programmes*

Executive Coaching

10 - 20 - 30 hour blocks
£ 2500 Per 10 Sessions
  • Ten one-hour coaching sessions
  • Delivered on Zoom
  • Over the telephone or Zoom for Clients anywhere in the UK or international.
  • Face-to-face available in Belfast & Dublin
  • Email or WhatsApp correspondence and action points between sessions
  • Monthly 15-min action call
  • Action-planning to ensure sustainable change
  • Suitable for executives or senior decision-makers regardless of organisation size
  • Achieving your goals may seem like an uphill struggle, but Martin will push you to the summit of your success.
  • Available in larger blocks: - 20 sessions (£4,750) - 30 sessions (£6,750)

Have a question about Social Selling Excellence?

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