In business, we often perceive ourselves as rational decision-makers, meticulously analysing the advantages and disadvantages of each option before committing. However, the reality is that emotions significantly influence numerous purchasing decisions, even within the business-to-business (B2B) sector. Today’s article will delve into the impact of emotions on the buying process and how harmonising emotional and …
As entrepreneurs and small business owners, we often face numerous challenges on our journey to success. One obstacle that many of us grapple with is procrastination. It’s a struggle I have dealt with for many years, limiting my personal and professional growth. In today’s article, I will share nine simple yet effective strategies that have helped …
Overcoming Procrastination: A Guide for Entrepreneurs Read More »
LinkedIn, the world’s largest professional networking platform, has become a popular tool for individuals and businesses. However, with its growing popularity comes the rise of LinkedIn lurkers. Lurkers are individuals who regularly view other people’s profiles without engaging with them in any way. While this behaviour may seem harmless, it can be detrimental in several ways. …
The Perils of LinkedIn Lurking: How Passive Browsing Hinders Success Read More »
In the ever-evolving competitive landscape, coaches and other professionals must consistently adapt and develop to stay ahead, especially in the age of artificial intelligence. Artificial intelligence has made impressive progress in automating numerous aspects of our lives, but the human element remains essential for our success. We thrive on authentic human connections that are crucial …
How to deal with competitors in your coaching business? “Martin, I see others competing for the same space. What’s your attitude towards competitors?” Dealing with competitors can be challenging, but there are several strategies you can use to stay competitive and succeed in your business: The key is always to maintain a professional and respectful …
How to deal with competitors in your coaching business? Read More »
On Tuesday, I taught businesses about leveraging social audio events to inject genuine authenticity into their business and brand. Social audio is a great way to get your audience to interact with you in real-time via participation in the conversation. It is also one of the best ways to humanise your brand, educate listeners, and …
Boost Your Business Chats with Social Audio Gatherings! Read More »
Are you looking to generate more leads with LinkedIn? I will go out on a limb here and take a wild guess… Umm, YES!? Of course, you want more business leads through LinkedIn! In that case, you’ll need to pay close attention to your LinkedIn SSI Score. Your Social Selling Index (SSI Score) can indicate …
Are you looking to generate more leads with LinkedIn? Read More »
Need help generating business, huh? You’re not the only one. In order to achieve success in business, clients are crucial. However, discovering them can be quite the feat, even with exceptional marketing efforts. Allow me to impart some valuable insights I’ve employed to attract new clients when faced with adversity. Tip #1 – Your Friends and Family …
Buyer behaviour has changed so dramatically since the pandemic that many business owners need a new playbook for finding and engaging with prospects. Your potential customers are conducting their research before they decide to buy. They are building relationships with brands before committing. They are looking for help, value and engagement before they convert. Selling …
Are you finding your business leads non-existent in 2023? Read More »
The first step to generating real business online is to TAKE ACTION. But you must take action TODAY, not tomorrow, next week, or (insert excuse here). Taking action can be easier than you think. You are already taking action by reading this post. Thank you! But your work still needs to be done. You need to …
