Belfast Hour continues to thrive on Twitter.
Many businesses on social media either find Facebook or Twitter deliver the best results.
Twitter encourages more interactions than Facebook, but most businesses don’t use it much. Many millions of low-engagement Twitter accounts are not leveraging the platform to its full functionality.
Because Twitter encourages more interaction than Facebook, posts solely about you won’t cut it. Just like a conversation with friends, people switch off when someone constantly rants about themselves…
Yes, your audience wants to see your tweets, but they also want you to take an interest in the community.
#Belfasthour (@Belfasthourni) was set-up to help businesses from all over Northern Ireland promote each other and connect. Each week it partners with businesses and creates a branded Hashtag that includes the name associated with that business.
The hosts of Belfast Hour also join in the chat, commenting on tweets and retweeting interesting ones. The response is huge, with many from far and wide tweeting back, also using the partners branded Hashtag.
Tweeters are also introduced to local businesses, charities and events they probably never heard about offline. And Belfast Hour in return helps businesses achieve a highly engaged interaction with their brand online.
You can join the #Belfasthour party every Thursday on Twitter 9 – 10pm.